<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Pegasus GTM blog</title><description>Practical thinking on GTM engineering, RevOps and AI agents.</description><link>https://pegasusgtm.com/</link><item><title>What your competitors changed this month, and why nobody noticed</title><link>https://pegasusgtm.com/blog/competitor-changes-nobody-noticed/</link><guid isPermaLink="true">https://pegasusgtm.com/blog/competitor-changes-nobody-noticed/</guid><description>Competitors change pricing, messaging and products every month. Most revenue teams find out from a lost deal. How to track it without a full-time analyst.</description><pubDate>Tue, 06 Oct 2026 00:00:00 GMT</pubDate><category>Commercial intelligence</category></item><item><title>Why your renewals keep surprising you</title><link>https://pegasusgtm.com/blog/renewals-keep-surprising-you/</link><guid isPermaLink="true">https://pegasusgtm.com/blog/renewals-keep-surprising-you/</guid><description>Most churn is visible months before the renewal date. It just lives in four systems nobody reads together. How to see it coming, and walk into every renewal prepared.</description><pubDate>Fri, 02 Oct 2026 00:00:00 GMT</pubDate><category>Customer retention</category></item><item><title>Why autonomous AI SDRs churn, and what works instead</title><link>https://pegasusgtm.com/blog/why-ai-sdrs-churn/</link><guid isPermaLink="true">https://pegasusgtm.com/blog/why-ai-sdrs-churn/</guid><description>Fully autonomous outbound promised pipeline without headcount. For many teams it delivered volume without meetings. Here is what went wrong, and the model that is working.</description><pubDate>Thu, 01 Oct 2026 00:00:00 GMT</pubDate><category>AI agents</category></item><item><title>RevOps before AI: fix the record before you add agents</title><link>https://pegasusgtm.com/blog/revops-before-ai/</link><guid isPermaLink="true">https://pegasusgtm.com/blog/revops-before-ai/</guid><description>Every AI agent reads your CRM. If the record is wrong, the agent is confidently wrong at scale. A practical checklist for the foundations.</description><pubDate>Thu, 01 Oct 2026 00:00:00 GMT</pubDate><category>RevOps</category></item><item><title>Signal-led outbound: eight signals worth acting on</title><link>https://pegasusgtm.com/blog/signal-led-outbound/</link><guid isPermaLink="true">https://pegasusgtm.com/blog/signal-led-outbound/</guid><description>The best outbound starts with a reason. These are the buying signals that most often mean an account is worth a conversation now, and what to do with each.</description><pubDate>Tue, 29 Sep 2026 00:00:00 GMT</pubDate><category>GTM engineering</category></item><item><title>Build or partner for GTM AI: a guide for CROs and CTOs</title><link>https://pegasusgtm.com/blog/build-or-partner-gtm-ai/</link><guid isPermaLink="true">https://pegasusgtm.com/blog/build-or-partner-gtm-ai/</guid><description>Revenue wants results this quarter. Technology wants something it can secure and maintain. How to decide what to build, what to buy and where a partner fits.</description><pubDate>Fri, 25 Sep 2026 00:00:00 GMT</pubDate><category>Strategy</category></item></channel></rss>