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Revenue AI transformation

Your revenue engine, rebuilt for the AI era

Pegasus GTM redesigns how you win revenue, builds the systems and AI agents that run it, and makes them sharper every week, inside the tools you already own. GTM engineering, RevOps and AI agents for B2B teams worldwide.

Book a GTM systems reviewExplore Revenue OS
  • Built in your stack, owned by you
  • Sharper every week
  • Written scope before any build

Built inside the tools you already run

  • HubSpot
  • Salesforce
  • Zoho CRM
  • Clay
  • n8n
  • Apollo
  • Instantly
  • Smartlead
  • Slack

Sound familiar?

Every one of these leaks pipeline, rep time or trust in the number. Tick what is true for you, in any role, and we will bring a plan for the biggest one to the call.

For CROs and VPs of Sales

0of 16 tickedTick the ones that are true for you, in any role.

Book a review with these in the briefNot ready? See the difference on one workflow ↓

Pegasus Revenue OS

Six layers, built inside your stack and improved every week. A framework you own, not a platform you rent.

Pegasus Revenue OS: six layersSix layers built inside your stack: Signal (Sense): Know who to talk to, and why now; Context (Unify): One complete, current record for every account; Agents (Execute): AI agents do the busywork, people make the calls; Flow (Orchestrate): Every lead and deal moves to the right owner, on a clock; Pulse (Measure): One pipeline number everyone trusts; Loop (Improve): Every system evaluated and sharpened every week. The Loop layer feeds improvements back into Signal every week.1SignalSenseKnow who to talk to, and why nowGTM engineering2ContextUnifyOne complete, current record for every accountRevOps3AgentsExecuteAI agents do the busywork, people make the callsAI agents4FlowOrchestrateEvery lead and deal moves to the right owner, on a clockGTM engineering5PulseMeasureOne pipeline number everyone trustsRevOps6LoopImproveEvery system evaluated and sharpened every weekAll threeweeklyBuilt inside your stack: CRM, data warehouse, sequencer, ad platforms, SlackPegasus Revenue OS: six layersSix layers built inside your stack: Signal (Sense): Know who to talk to, and why now; Context (Unify): One complete, current record for every account; Agents (Execute): AI agents do the busywork, people make the calls; Flow (Orchestrate): Every lead and deal moves to the right owner, on a clock; Pulse (Measure): One pipeline number everyone trusts; Loop (Improve): Every system evaluated and sharpened every week. The Loop layer feeds improvements back into Signal every week.1SignalSenseKnow who to talk to, and why now2ContextUnifyOne complete, current record for everyaccount3AgentsExecuteAI agents do the busywork, people make thecalls4FlowOrchestrateEvery lead and deal moves to the rightowner, on a clock5PulseMeasureOne pipeline number everyone trusts6LoopImproveEvery system evaluated and sharpened everyweekBuilt inside your stack: CRM, data,sequencer, ad platforms, Slack
Explore Revenue OSBook a GTM systems review

The difference, on one workflow

An inbound lead becoming a booked meeting: today, in week one, and twelve weeks in.

  1. Step 1Lead arrives AutomatedForm lands in a shared inbox
  2. Step 2Research HumanRep searches by hand, if at all
  3. Step 3Qualify HumanGut feel, different for every rep
  4. Step 4Route HumanA manager assigns it when free
  5. Step 5First response HumanCold email, hours later
  6. Step 6Book and log HumanNotes typed later, often never
–Minutes to first responseToday's baseline
–Leads researched before first touchToday's baseline
–Rep minutes of admin per leadToday's baseline
–CRM records completeToday's baseline

A typical B2B inbound workflow. Your own baseline and targets are measured in the GTM systems review.

GTM plays we build

Seven of the systems teams ask for most. Each one runs in your CRM and tools, and is documented so your team can change it.

Every account in your market, in one table you can filter.

How a Pegasus GTM system fits together

Your data comes in from wherever it lives. What we build unifies, enriches, scores and routes it. The results land in the tools your team already works in.

How a Pegasus GTM system fits togetherFive sources (Your CRM, Website and product, Data providers, Buying signals, Lists and events) feed a system Pegasus GTM builds in your stack: unify, enrich, score, route and AI agents, with orchestration and documentation. Results land in CRM, updated, Sequencer, Ad audiences, Slack alerts, Dashboards.Where your data livesWhat Pegasus GTM buildsWhere it landsYour CRMaccounts, contacts, dealsWebsite and productforms, visits, usageData providerscontacts and firmographicsBuying signalshiring, funding, tech changesLists and eventsspreadsheets, partnersCRM, updatedone clean recordSequencerapproved, signal-led outreachAd audiencesLinkedIn, Meta, GoogleSlack alertsowner and deadlineDashboardspipeline by source and stageRuns in your stack · documented · yoursUnifyone record per account and personEnrichmulti-provider waterfall, source keptScoretier rules your team can readRouteright owner, response clockAI agentsresearch, draft and update, reviewed by peopleOrchestration: workflows, alerts, logsHow a Pegasus GTM system fits togetherFive sources (Your CRM, Website and product, Data providers, Buying signals, Lists and events) feed a system Pegasus GTM builds in your stack: unify, enrich, score, route and AI agents, with orchestration and documentation. Results land in CRM, updated, Sequencer, Ad audiences, Slack alerts, Dashboards.Where your data livesYour CRMWebsite andproductData providersBuying signalsLists and eventsWhat Pegasus GTM buildsUnifyone record per account and personEnrichmulti-provider waterfall, source keptScoretier rules your team can readRouteright owner, response clockAI agentsresearch, draft and update, reviewed by peopleOrchestration: workflows, alerts, logsWhere it landsCRM, updatedSequencerAd audiencesSlack alertsDashboards

Built as code

Every play is code you own

Each system we build is written down: config your team can read, code in your repository, and queries anyone can re-run. When we hand over, nothing lives in one person's head or one vendor's account.

  • Versioned, so every change has an author and a reason
  • Documented, with a runbook for when a step fails
  • Portable across HubSpot, Salesforce and Zoho
Explore GTM engineeringExplore RevOps
# Hiring-signal outbound · every region you sell intoplay: hiring-signal-outboundmarket:  regions: [americas, emea, apac]  employees: 50-1000  crm: [hubspot, salesforce, zoho]signal:  source: job_posts  match: ["RevOps", "Sales Operations", "Head of Sales"]  window_days: 30enrich:  providers: [provider_a, provider_b, provider_c]  # waterfall, source kept  fields: [work_email, phone, title]score:  tier_1: "signal and fit == strong"  tier_2: "fit == strong"route:  by: [territory, segment]  respond_within: 15msequence:  tool: your_sequencer  approval: rep  # nothing sends unreviewedreport:  attribute_to: play
Lives in your repoRuns in your toolsHanded over, documented

Your brief goes to the booking page so the first call starts from it.

Everything a revenue system needs, built as one

Four layers, one CRM. Most teams start with one and add the rest as the first one pays for itself.

Data foundations

A complete, current record for every account you sell to

We map your market into one table, merge what you already know with what providers can add, and keep it refreshed so the CRM stops going stale.

  • TAM mapped across every market you sell into
  • Enrichment across more than one provider, source kept
  • CRM clean-up and ongoing refresh
Book a GTM systems reviewExplore GTM engineering
Three sources filling one account record field by field, each value tagged with its source, until the record is complete and tieredCHubSpot CRMAccount, 3 contactsWWebsite12 visits, pricingEEnrichment3 providersHFHalden Freighthalden.comTier 1IndustryLogisticsCRMEmployees340ProviderHQChicago, USCRMBuyerSofia ReyesProviderEmailsofia@halden.comVerifiedIntentPricing, twiceWebRecord completeness0%17%33%50%67%83%100%

Signals and research

Know who to talk to, and why now

Hiring, leadership changes, funding, technology moves and site intent, watched continuously and turned into a short reason a rep can use in the first line.

  • Signal tracking tuned to your ICP
  • Account briefs drafted for rep review
  • Scoring rules your team can read and change
Book a GTM systems reviewExplore signals and research
A radar watching eight kinds of buying signal; three waves of signals arrive in a live feed and a different key signal is routed each timeWatching forHiringFundingLeadershipTech stackIntentJob movesExpansionProductSignal feedLiveHRevOps leadHiring · Halden Freight+18HiringFSeries BFunding · Corva Health+12FundingLNew CROLeadership · Tessel Energy+32LeadershipTier 1 · routed to Omar S.New CRO in first 90 daysTMoved to HubSpotTech stack · Marlow Realty+14Tech stackENew office, DubaiExpansion · Ardent Logistics+10ExpansionI3 pricing visitsIntent · Brightline Steel+28IntentTier 1 · routed to Sofia R.Pricing page 3 times this weekH6 SDR roles openHiring · Riverstone Build+16HiringPNear seat limitProduct · Keystone Insure+20ProductJChampion movedJob moves · Kestrel Analytics+30Job movesRe-engage · routed to Lukas W.Past buyer, now at a new company

Orchestration and RevOps

One CRM, one definition, every tool connected

Routing, handoffs and stage definitions designed once and enforced in the CRM, so every team works from the same record and the same pipeline number.

  • Lead and account routing with response clocks
  • Stage definitions with exit criteria
  • Dashboards that reconcile with the CRM
Book a GTM systems reviewExplore RevOps
A workflow run moving through new lead, enrich, score and a Tier 1 decision, then routing, a Slack alert and a sequence step, ending in a successful run logWorkflow · New inbound leadNNew leadForm submittedEEnrich3 providersSScoreFit and intent?Tier 1?Yes · route nowRRoute to ownerOmar S. · 15 minASlack alert#inbound-tier-1QSequenceRep approves firstRunning…Run #1,284 · 7 steps · 4.1sSuccess

Execution

Launch a new play in days, not a quarter

Approved contacts into the sequencer you already use, messaging that starts from the signal, and every reply and meeting written back so you can see what works.

  • Sequencer and ad-audience wiring
  • Signal-led messaging, approved by a rep
  • Pipeline attributed to the play that made it
Book a GTM systems reviewExplore outbound plays
A multichannel sequence: email and LinkedIn steps complete, the prospect replies, remaining steps are skipped, a meeting is booked and the weekly count risesSequence · Hiring signal4 stepsSRSofia ReyesVP Ops · Halden FreightDay 1 · EmailIntro, signal-ledinDay 3 · LinkedInConnect and noteDay 5 · CallDiscovery callSkippedDay 8 · EmailCase studySkippedReplied after step 2 · sequence stoppedSSofia replied9:42"Thursday works. Send an invite?"Meeting bookedThu · 10:00 to 10:30Discovery · Halden FreightSofia and OmarMeetings this week1213

AI agents

Agents that do the busywork, with a person in the loop

Research before every call, first answers to inbound enquiries, CRM clean-up, call notes and first drafts. Each agent works inside your tools, shows its sources, and hands anything that matters to a person.

Explore AI agentsBook a GTM systems review
How every Pegasus GTM agent runsA trigger starts the agent. It reads your CRM, documents and public sources, then produces a draft or proposed action. A person approves, edits or rejects it. The result is written back to your systems and logged, and a weekly evaluation on real cases feeds back into the agent.Triggera meeting, a form, astale dealAgent worksreads your CRM,documents and the webDraft or actiona brief, a reply, afield updateHuman reviewapprove, edit or rejectWrite back and logCRM updated, every steprecordedEvaluateweekly, on a test set built from your real casesNothing important leaves without a person seeing it. Every run is logged and measured.How every Pegasus GTM agent runsA trigger starts the agent. It reads your CRM, documents and public sources, then produces a draft or proposed action. A person approves, edits or rejects it. The result is written back to your systems and logged, and a weekly evaluation on real cases feeds back into the agent.Triggera meeting, a form, a stale dealAgent worksreads your CRM, documents and the webDraft or actiona brief, a reply, a field updateHuman reviewapprove, edit or rejectWrite back and logCRM updated, every step recordedEvaluateweekly, on your real casesNothing important leaves withouta person seeing it.
  • Approved by a person before anything reaches a customer
  • Every run logged, every agent measured on your real cases
  • Runs on the model provider your security team approves

Built for how your industry sells

The systems are the same everywhere. The signals, buying committees and rules are not.

Professional services

Relationships, referrals and proposals in one pipeline, so new business stops depending on memory.

Explore professional services

Manufacturing and industrial

Distributor and project pipelines in one system, with quotes that do not wait on one spreadsheet.

Explore manufacturing
BFSI

Banking, financial services and insurance

Signal-led growth, broker pipelines and renewals on time, with approvals and audit trails built into every workflow.

Explore BFSI

Logistics and supply chain

Quote requests routed in minutes, follow-up that never slips, and pipeline by lane and customer.

Explore logistics

B2B SaaS and technology

Product signals in the CRM, one funnel for self-serve and sales-led, and a forecast the board can check.

Explore SaaS

Healthcare and life sciences

Account-based pipelines for long buying committees, with data handling your compliance team signs off.

Explore healthcare

Real estate and proptech

Every enquiry answered fast, every viewing followed up, and commission that reconciles.

Explore real estate

Not on the list?

The systems are the same in every industry; the signals and plays change. We will tell you honestly whether we fit.

Book a review

What we do

Three services that share one CRM. Most teams start with one and add the others.

GTM engineering

The systems that create pipeline: signals, enrichment, scoring, routing and outreach, built as one workflow instead of five tools.

  • Signal-driven outbound
  • Enrichment across providers
  • Lead and account routing
Explore GTM engineering

RevOps

The system that makes revenue measurable: one CRM design, stage definitions everyone uses, handoffs that do not drop, reporting that reconciles.

  • CRM architecture and clean-up
  • Pipeline and forecast definitions
  • Dashboards and attribution
Explore RevOps

AI agents

Agents for the workflows that move revenue, from first signal to renewal: acquire, convert, retain and expand, with a person approving anything that matters.

  • GTM and RevOps agents
  • Renewals, customer health and churn risk
  • Competitor and market intelligence
Explore AI agents

How an engagement runs

The same four steps whatever we build. The first one is small, fixed-fee and useful on its own.

How an engagement runsFour steps: a fixed-fee review, a signed scope, a build in weekly releases inside your tools, and a handover of documentation, training and admin access. Ongoing support is optional.1ReviewFixed feeWritten findings on yourstack, data and process.Yours whether or not you hireus.2ScopeSigned firstWhat we build, what we donot, which tools it touches,and who owns each part.3BuildWeekly releasesInside your tools. The oldway keeps running until thenew flow is proven.4Hand overYoursDocumentation, recordedtraining, and admin access inyour name.Optional: ongoing support, published hours, cancellableHow an engagement runsFour steps: a fixed-fee review, a signed scope, a build in weekly releases inside your tools, and a handover of documentation, training and admin access. Ongoing support is optional.1ReviewFixed feeWritten findings on your stack, data andprocess. Yours whether or not you hire us.2ScopeSigned firstWhat we build, what we do not, which tools ittouches, and who owns each part.3BuildWeekly releasesInside your tools. The old way keeps runninguntil the new flow is proven.4Hand overYoursDocumentation, recorded training, and adminaccess in your name.Then optional ongoing support, cancellable

Questions we get on most calls

What is Pegasus Revenue OS?

The framework behind everything we build: six layers, Signal, Context, Agents, Flow, Pulse and Loop, built inside your own tools and improved every week. It is not software to license; you own what we build.

What is GTM engineering, and how is it different from RevOps?

GTM engineering builds the systems that create pipeline: signals, enrichment, scoring, routing and outreach. RevOps makes the whole revenue process consistent and measurable: CRM design, stage definitions, handoffs and reporting. Most teams need both, and both live in the same CRM.

Do we have to change our CRM?

No. We build inside HubSpot, Salesforce or Zoho as you run them today. If the CRM genuinely is the problem, we will say so and show why, and a move is scoped separately.

Which tools do you work with?

The ones you already pay for, first. Where there is a real gap we recommend a tool, explain why, and you hold the contract, not us.

Who owns what you build?

You do. Workflows, code, documentation and admin access are handed over. Nothing depends on an account only we can log in to.

What do your AI agents actually do?

The workflows that move revenue: research before calls, first answers to inbound enquiries, CRM clean-up, call notes, renewal prep, churn alerts and competitor watch. Anything sent to a customer or any risky change is approved by a person, and every run is logged.

How does an engagement start?

With a fixed-fee GTM systems review. You get a written view of what is working, what is leaking and what we would build first, and you keep it whether or not you hire us.

Are the examples on this page real clients?

No. The companies and people in the product examples are invented to show what each system looks like. Real engagements are published on the case studies page with the client's permission.

Rebuild your revenue engine for the AI era

Start with a fixed-fee GTM systems review. We map your stack against the six layers of Revenue OS, and you keep the findings whether or not you work with us.

Book a GTM systems reviewSee the plays