GTM engineering
We design and build the workflows that find the right accounts, enrich the right people and put them in front of the right rep: inside the CRM and tools you already pay for, documented so your team can run and change them.
# Hiring-signal outbound · every region you sell intoplay: hiring-signal-outboundmarket: regions: [americas, emea, apac] employees: 50-1000 crm: [hubspot, salesforce, zoho]signal: source: job_posts match: ["RevOps", "Sales Operations", "Head of Sales"] window_days: 30enrich: providers: [provider_a, provider_b, provider_c] # waterfall, source kept fields: [work_email, phone, title]score: tier_1: "signal and fit == strong" tier_2: "fit == strong"route: by: [territory, segment] respond_within: 15msequence: tool: your_sequencer approval: rep # nothing sends unreviewedreport: attribute_to: play// Waterfall enrichment: stop at the first verified result, keep the sourceexport async function enrichEmail(person: Person) { for (const provider of [providerA, providerB, providerC]) { const hit = await provider.findEmail(person); if (hit?.verified) { return { email: hit.email, source: provider.name, checkedAt: now() }; } } return { email: null, source: "none" }; // flagged for review, never guessed}# Tier rules your team can read and changetiers: T1: all: [signal_last_30_days, fit_strong] T2: all: [fit_strong] T3: otherwise: truefit_strong: employees: 50-1000 region: any_you_sell_into crm_known: trueexplain: true # every score carries the reason behind itIf two of these are true, the rest of this page is about you.
What it costsMore sends, fewer replies, and a sending domain you are now nervous about.
What changesSignal-led lists and copy written by people, so you send less and book more.
Revenue OS · SignalWhat it costsHours a week per rep that never reach a customer.
What changesAccounts enriched and a brief ready before the first touch.
Revenue OS · ContextWhat it costsThe fastest competitor gets the meeting you paid for.
What changesRouting by territory and capacity, with a response clock and escalation.
Revenue OS · FlowWhat it costsBudget follows opinion, not results.
What changesEvery play tagged at the source and reported in your CRM.
Revenue OS · PulseEach one runs in your CRM and tools, and is documented so your team can change it.
Every account in your market, in one table you can filter.
Every inbound lead enriched, scored and with the right rep in minutes.
Rules your team can read decide which accounts get attention first.
Reach buyers when something changes, with the reason in the first line.
Every record complete and current, with the source kept on the field.
A short brief before every first call, checked by the rep, never sent unreviewed.
The capability on the left, what your team would notice on the right.
Hiring, funding, technology changes and engagement, matched to your ICP and written to the account with the reason it surfaced.
Work emails and phone numbers checked against more than one source, with the source kept on the record.
Rules your team can see and change, not a black box. Every score carries the reason behind it.
By territory, segment and capacity, with a clock that escalates when nobody picks the lead up.
Approved contacts into the sequencer you already use, with replies and meetings written back to the CRM.
Built in n8n, Clay or code, versioned and documented, with an alert when a step fails instead of a silent gap.
Drafted from public sources for the rep to check before a call. Never sent to a prospect unreviewed.
Where your data comes from, what we build in the middle, and where the results land.
Inbound routing and enrichment are where most leads are lost. This is how each one runs.
The same four steps whatever we build. The first one is small, fixed-fee and useful on its own.
We build the system your team runs: the signals, data, routing and sequencer wiring. Who writes and sends is agreed in the scope, and the tools and domains stay in your name.
The ones that perform for your markets, tested against your ICP rather than chosen by habit. Coverage varies a lot by country and industry, so we test before we commit.
Usually not. We connect and extend what you run. If a tool is costing more than it returns, the review says so, with the reason.
Every play is tagged at the source, so pipeline and meetings are attributed to the workflow that produced them, in your CRM.
Start with a fixed-fee GTM systems review. We map your stack against the six layers of Revenue OS, and you keep the findings whether or not you work with us.