Revenue AI transformation, built in your stack and owned by youBook a systems review →
PegasusGTM
Framework
Pegasus Revenue OS
Services
GTM engineeringRevOpsAI agentsPlays
Industries
Professional servicesManufacturing and industrialBanking, financial services and insuranceLogistics and supply chainB2B SaaS and technologyHealthcare and life sciencesReal estate and proptech
Pegasus GTM
Resources
BlogGTM tools directory
AboutTeam
Book a GTM systems review

BFSI: Banking, financial services and insurance

Growth systems that pass a compliance review.

For banks, NBFCs, lenders, payments, wealth and asset managers, fintechs, insurers, MGAs, brokers and insurtechs: signal-led outbound, partner and broker pipelines, and renewals on time, with consent, approvals and audit trails built in from the first workflow.

plays/bfsi.yaml
# Play · BFSIindustry: bfsiregions: any_you_sell_intosignals:  watch: ["Funding and licence news", "New market entry", "Hiring in finance and risk", "Partner referrals", "Renewal dates"]  window_days: 30gtm:  - outbound_with_approval_steps  - partner_and_broker_pipeline  - renewal_and_cross-sell_playsrevops:  - onboarding_funnel_in_the_crm  - consent_and_contact_audit_trail  - quote-to-bind_pipelineagents:  - name: submission-intake-agent    review: required  - name: copy-pre-check-agent    review: required  - name: renewal-prep-agent    review: requiredowner: your_team  # documented and handed over

What breaks in BFSI revenue teams

Patterns, not anecdotes. If two of these are true, the rest of this page is about you.

Every outbound message waits on compliance, so campaigns ship weeks late.

Partner and referral pipelines live in spreadsheets outside the CRM.

Onboarding drop-off is visible to operations but not to sales.

Nobody can show an auditor who was contacted, when, and on what basis.

Renewals tracked in a spreadsheet and found when they lapse.

Quotes and broker submissions issued and never followed up.

Signals we watch

Changes that mean an account is worth a conversation now, matched to your ICP and written to the CRM with the reason.

Funding and licence newsNew market entryHiring in finance and riskPartner referralsRenewal datesBroker submission activityOnboarding stepsStack changes

What we build

Across all three services, shaped for how this industry buys.

GTM engineering

  • Outbound with approval steps

    Pre-approved templates, with any edit routed to review before it sends.

  • Partner, broker and referral pipeline

    Every introducer and broker tracked, attributed and reported in the CRM.

  • Renewal and cross-sell plays

    Renewal dates and business changes trigger outreach at the right lead time.

More on GTM engineering

RevOps

  • Onboarding funnel in the CRM

    Application to activation, with handoffs to sales and operations.

  • Quote-to-bind pipeline

    Every quote tracked to bound or lost, with the reason and the broker.

  • Consent and contact audit trail

    Every touch logged with the basis for it, ready for an auditor.

More on RevOps

AI agents

  • Document and submission intake agent

    Reads applications and broker submissions and fills the intake for a human reviewer. It never decides.

  • Copy pre-check agent

    Flags outbound copy against your rules before it reaches compliance.

  • Advisor meeting-prep agent

    Client briefs from CRM, portfolio and news before every meeting, checked by the advisor.

  • Renewal prep agent

    Drafts the renewal summary for the relationship manager or account handler.

More on AI agents

The system, end to end

Where the data comes from, what we build in the middle, and where the results land.

How a Pegasus GTM system fits togetherFive sources (Your CRM, Onboarding platform, Data providers, Buying signals, Partner reports) feed a system Pegasus GTM builds in your stack: unify, enrich, score, route and AI agents, with orchestration and documentation. Results land in CRM, updated, Approval queue, Sequencer, Slack alerts, Audit log.Where your data livesWhat Pegasus GTM buildsWhere it landsYour CRMaccounts, partners, dealsOnboarding platformapplications, stepsData providerscontacts, firmographicsBuying signalsfunding, licences, hiringPartner reportsreferrals and introductionsCRM, updatedwith consent recordedApproval queuecompliance reviewSequencerapproved messaging onlySlack alertsstalled applicationsAudit logwho, when, on what basisRuns in your stack · documented · yoursUnifyone record per account and personEnrichmulti-provider waterfall, source keptScoretier rules your team can readRouteright owner, response clockAI agentsresearch, draft and update, reviewed by peopleOrchestration: workflows, alerts, logsHow a Pegasus GTM system fits togetherFive sources (Your CRM, Onboarding platform, Data providers, Buying signals, Partner reports) feed a system Pegasus GTM builds in your stack: unify, enrich, score, route and AI agents, with orchestration and documentation. Results land in CRM, updated, Approval queue, Sequencer, Slack alerts, Audit log.Where your data livesYour CRMOnboardingplatformData providersBuying signalsPartner reportsWhat Pegasus GTM buildsUnifyone record per account and personEnrichmulti-provider waterfall, source keptScoretier rules your team can readRouteright owner, response clockAI agentsresearch, draft and update, reviewed by peopleOrchestration: workflows, alerts, logsWhere it landsCRM, updatedApproval queueSequencerSlack alertsAudit log

How an engagement runs

The same four steps whatever we build. The first one is small, fixed-fee and useful on its own.

How an engagement runsFour steps: a fixed-fee review, a signed scope, a build in weekly releases inside your tools, and a handover of documentation, training and admin access. Ongoing support is optional.1ReviewFixed feeWritten findings on yourstack, data and process.Yours whether or not you hireus.2ScopeSigned firstWhat we build, what we donot, which tools it touches,and who owns each part.3BuildWeekly releasesInside your tools. The oldway keeps running until thenew flow is proven.4Hand overYoursDocumentation, recordedtraining, and admin access inyour name.Optional: ongoing support, published hours, cancellableHow an engagement runsFour steps: a fixed-fee review, a signed scope, a build in weekly releases inside your tools, and a handover of documentation, training and admin access. Ongoing support is optional.1ReviewFixed feeWritten findings on your stack, data andprocess. Yours whether or not you hire us.2ScopeSigned firstWhat we build, what we do not, which tools ittouches, and who owns each part.3BuildWeekly releasesInside your tools. The old way keeps runninguntil the new flow is proven.4Hand overYoursDocumentation, recorded training, and adminaccess in your name.Then optional ongoing support, cancellable

Questions

Do your agents make credit, underwriting or compliance decisions?

No. They draft, summarise and flag. A named person approves anything that matters, and every step is logged.

Where does our data live?

In your systems. We build inside your CRM and cloud, and agent calls run through the model provider and region your security team approves.

Can you work with our compliance team?

Yes. Templates, approval steps and logs are designed with them during the scope, not added after launch.

Do you replace our core banking or policy system?

No. It stays the system of record. We read accounts, renewals and cover from it so sales and relationship teams see the same data.

Rebuild your revenue engine for the AI era

Start with a fixed-fee GTM systems review. We map your stack against the six layers of Revenue OS, and you keep the findings whether or not you work with us.