Resources · GTM tools directory
The GTM tools worth knowing, reviewed
39 tools across 11 categories, reviewed by the team that wires them together. What each one is good at, where it struggles, how it is priced, and where it fits in a revenue system.
Last reviewed October 2026. No paid placements.
[affiliate disclosure, if any]
CRM
The system of record every other tool reads from and writes to.
HubSpot
CRM
All-in-one CRM with marketing, sales and service hubs.
Attio
CRM
A modern, flexible CRM built around your own data model.
Pipedrive
CRM
A pipeline-first CRM that salespeople like.
Salesforce
CRM
The enterprise CRM, endlessly customisable.
Zoho CRM
CRM
A capable, cost-effective CRM inside the Zoho suite.
Data and enrichment
Contacts, firmographics and verified emails and phones.
Clay
Data and enrichment
Waterfall enrichment and research across many data providers.
Apollo
Data and enrichment
A large B2B database with built-in sequencing.
Cognism
Data and enrichment
B2B data with strong European coverage and phone numbers.
FullEnrich
Data and enrichment
Waterfall email and phone finding across many vendors.
Lusha
Data and enrichment
Quick contact lookups from LinkedIn and your CRM.
People Data Labs
Data and enrichment
Person and company data delivered by API.
ZoomInfo
Data and enrichment
Enterprise-grade contact and company intelligence.
Signals and intent
Changes that say an account is worth a conversation now.
Common Room
Signals and intent
Buying signals from your community, product and the web.
6sense
Signals and intent
Account-level intent and predictive ABM for larger teams.
Bombora
Signals and intent
Topic-level B2B intent data from a publisher network.
BuiltWith
Signals and intent
Which technologies a company runs on its website.
PredictLeads
Signals and intent
Company news, hiring and technology signals by API.
Email outreach
Sequencing and sending at volume, with deliverability built in.
Instantly
Email outreach
Cold email at volume with many sending mailboxes.
lemlist
Email outreach
Multichannel sequences with strong personalisation.
Outreach
Email outreach
Enterprise sales engagement and execution.
Salesloft
Email outreach
Sales engagement with cadences, calls and coaching.
Smartlead
Email outreach
Cold email infrastructure for agencies and high-volume teams.
LinkedIn outreach
Connection, message and engagement programmes on LinkedIn.
HeyReach
LinkedIn outreach
LinkedIn outreach across many sender accounts.
Expandi
LinkedIn outreach
Cloud-based LinkedIn automation with smart sequences.
LinkedIn Sales Navigator
LinkedIn outreach
LinkedIn's own prospecting tool.
Email verification
Checking addresses before they damage your sending domain.
Automation and orchestration
The glue that moves data and triggers work between tools.
n8n
Automation and orchestration
Open-source workflow automation you can self-host.
Make
Automation and orchestration
Visual automation with complex branching.
Zapier
Automation and orchestration
The easiest way to connect apps.
Routing and scheduling
Getting every lead to the right owner and onto a calendar fast.
Chili Piper
Routing and scheduling
Instant meeting booking and lead routing from forms.
Default
Routing and scheduling
Inbound lead routing, enrichment and scheduling in one.
LeanData
Routing and scheduling
Salesforce-native lead-to-account matching and routing.
Conversation intelligence
Recording, summarising and learning from sales calls.
AI SDRs
Autonomous or semi-autonomous outbound agents.
Analytics and attribution
Connecting marketing and sales activity to pipeline.
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