Data and enrichment
Clay
Waterfall enrichment and research across many data providers.
Our pick for data and enrichment- Category
- Data and enrichment
- Pricing model
- Credit-based plans, with a free tier.
- Revenue OS layer
- Context
- Last reviewed
- October 2026
What it is
A spreadsheet-like workspace that pulls from many data providers in sequence, adds AI research, and pushes results to your CRM and sequencer.
Best for
Teams building signal-led, highly targeted outbound and enrichment workflows.
Strengths
- Combines many providers in one waterfall
- AI research columns for account and contact context
- Flexible enough for almost any data workflow
Watch-outs
- Credit costs need monitoring as workflows scale
- Powerful but takes skill to build well
Pricing
Credit-based plans, with a free tier. Pricing changes often, so check the vendor for current plans.
Alternatives to Clay
Other data and enrichment tools in the directory.
Apollo
Data and enrichment
A large B2B database with built-in sequencing.
ZoomInfo
Data and enrichment
Enterprise-grade contact and company intelligence.
Cognism
Data and enrichment
B2B data with strong European coverage and phone numbers.
Lusha
Data and enrichment
Quick contact lookups from LinkedIn and your CRM.
People Data Labs
Data and enrichment
Person and company data delivered by API.
FullEnrich
Data and enrichment
Waterfall email and phone finding across many vendors.
Wiring Clay into the rest of your stack?
Start with a fixed-fee GTM systems review. We look at your tools, data and routing together, and tell you what to keep, connect or cut.