Healthcare and life sciences
Commercial systems built for regulated buyers.
For healthtech, medtech, diagnostics and provider groups selling to hospitals, payers and practices: account-based pipelines, long buying committees, and data handling your compliance team signs off.
# Play · Healthcare and life sciencesindustry: healthregions: any_you_sell_intosignals: watch: ["New facility openings", "Leadership changes", "Funding and grants", "Regulatory approvals"] window_days: 30gtm: - buying-committee_mapping - account-based_playsrevops: - stages_for_long_cycles - territory_and_field_coverageagents: - name: account-research-agent review: required - name: tender-monitoring-agent review: requiredowner: your_team # documented and handed overWhat breaks in healthcare revenue teams
Patterns, not anecdotes. If two of these are true, the rest of this page is about you.
Buying committees of eight people, tracked as one contact.
Long sales cycles without clear stages, so the forecast is a guess.
Field reps, inside sales and partners work from different lists.
Patient data and commercial data end up in the same tools.
Signals we watch
Changes that mean an account is worth a conversation now, matched to your ICP and written to the CRM with the reason.
What we build
Across all three services, shaped for how this industry buys.
GTM engineering
Buying-committee mapping
Every role at each account, with coverage gaps flagged.
Account-based plays
Facility openings and leadership changes routed to the right territory.
RevOps
Stages for long cycles
Evaluation, procurement and contracting stages, each with exit criteria.
Territory and field coverage
Field reps, partners and inside sales on one account list.
AI agents
Account research agent
Provider and institution briefs from public sources, checked by the rep.
Tender monitoring agent
New tenders summarised and matched to your products.
Competitor watch agent
Competitor launches, contract wins and pricing changes summarised weekly for sales leadership.
The system, end to end
Where the data comes from, what we build in the middle, and where the results land.
How an engagement runs
The same four steps whatever we build. The first one is small, fixed-fee and useful on its own.
Questions
Do you handle patient data?
No. The commercial systems we build are designed to keep patient data out, and the design is signed off by your compliance team in the scope.
How do you handle long sales cycles?
With stage definitions that have exit criteria, so a deal in procurement means the same thing for every rep, and the forecast can be checked.
Can agents contact clinicians?
No. Agents research and summarise. Every message to a clinician or institution is written or approved by a person.
Rebuild your revenue engine for the AI era
Start with a fixed-fee GTM systems review. We map your stack against the six layers of Revenue OS, and you keep the findings whether or not you work with us.