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Notes for revenue and technology leaders

Practical thinking on GTM engineering, RevOps and AI agents: what works, what does not, and how to decide.

AI agents · October 2026 · 7 min read

Why autonomous AI SDRs churn, and what works instead

Fully autonomous outbound promised pipeline without headcount. For many teams it delivered volume without meetings. Here is what went wrong, and the model that is working.

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Commercial intelligence · October 2026 · 6 min read

What your competitors changed this month, and why nobody noticed

Competitors change pricing, messaging and products every month. Most revenue teams find out from a lost deal. How to track it without a full-time analyst.

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Customer retention · October 2026 · 6 min read

Why your renewals keep surprising you

Most churn is visible months before the renewal date. It just lives in four systems nobody reads together. How to see it coming, and walk into every renewal prepared.

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RevOps · October 2026 · 6 min read

RevOps before AI: fix the record before you add agents

Every AI agent reads your CRM. If the record is wrong, the agent is confidently wrong at scale. A practical checklist for the foundations.

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GTM engineering · September 2026 · 8 min read

Signal-led outbound: eight signals worth acting on

The best outbound starts with a reason. These are the buying signals that most often mean an account is worth a conversation now, and what to do with each.

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Strategy · September 2026 · 6 min read

Build or partner for GTM AI: a guide for CROs and CTOs

Revenue wants results this quarter. Technology wants something it can secure and maintain. How to decide what to build, what to buy and where a partner fits.

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