Revenue AI transformation, built in your stack and owned by youBook a systems review →
PegasusGTM
Framework
Pegasus Revenue OS
Services
GTM engineeringRevOpsAI agentsPlays
Industries
Professional servicesManufacturing and industrialBanking, financial services and insuranceLogistics and supply chainB2B SaaS and technologyHealthcare and life sciencesReal estate and proptech
Pegasus GTM
Resources
BlogGTM tools directory
AboutTeam
Book a GTM systems review

Professional services

Turn relationships into a pipeline you can see.

For consultancies, agencies, and law and accounting firms: referrals, partner relationships and proposals in one place, so new business stops depending on who remembers whom.

plays/pro.yaml
# Play · Professional servicesindustry: proregions: any_you_sell_intosignals:  watch: ["Leadership changes at clients", "Alumni moving firms", "Funding, M&A, restructuring", "Target-account site visits"]  window_days: 30gtm:  - relationship_mapping  - alumni_trackingrevops:  - pipeline_by_practice_and_partner  - pipeline_against_capacityagents:  - name: proposal-drafting-agent    review: required  - name: meeting-notes-agent    review: requiredowner: your_team  # documented and handed over

What breaks in professional services revenue teams

Patterns, not anecdotes. If two of these are true, the rest of this page is about you.

New business lives in partners' inboxes and memories.

Proposals are rebuilt from old documents every time.

Nobody knows which relationships produced last year's revenue.

Pipeline and utilisation are reported in different meetings from different spreadsheets.

Signals we watch

Changes that mean an account is worth a conversation now, matched to your ICP and written to the CRM with the reason.

Leadership changes at clientsAlumni moving firmsFunding, M&A, restructuringTarget-account site visitsEvent attendanceReferral introductions

What we build

Across all three services, shaped for how this industry buys.

GTM engineering

  • Relationship mapping

    Who knows whom at each target account, from email and calendar metadata, with consent.

  • Alumni tracking

    Former clients and contacts followed to their new firms.

More on GTM engineering

RevOps

  • Pipeline by practice and partner

    One view from introduction to signed engagement.

  • Pipeline against capacity

    Forecast work alongside who is actually available to deliver it.

More on RevOps

AI agents

  • Proposal drafting agent

    First drafts from your past proposals and scope templates, edited by the partner.

  • Meeting notes agent

    Call summaries and next steps written to the CRM.

  • RFP response agent

    First answers drafted from your approved answer bank, reviewed by the bid lead.

More on AI agents

The system, end to end

Where the data comes from, what we build in the middle, and where the results land.

How a Pegasus GTM system fits togetherFive sources (Email and calendar, Your CRM, Past proposals, Buying signals, Events and webinars) feed a system Pegasus GTM builds in your stack: unify, enrich, score, route and AI agents, with orchestration and documentation. Results land in CRM, updated, Partner digest, Proposal drafts, Slack alerts, Dashboards.Where your data livesWhat Pegasus GTM buildsWhere it landsEmail and calendarmetadata, with consentYour CRMclients, opportunitiesPast proposalsscopes and pricingBuying signalsleadership changes, M&AEvents and webinarsattendanceCRM, updatedrelationships mappedPartner digestweekly, per partnerProposal draftsfor partner reviewSlack alertswarm introductionsDashboardspipeline and capacityRuns in your stack · documented · yoursUnifyone record per account and personEnrichmulti-provider waterfall, source keptScoretier rules your team can readRouteright owner, response clockAI agentsresearch, draft and update, reviewed by peopleOrchestration: workflows, alerts, logsHow a Pegasus GTM system fits togetherFive sources (Email and calendar, Your CRM, Past proposals, Buying signals, Events and webinars) feed a system Pegasus GTM builds in your stack: unify, enrich, score, route and AI agents, with orchestration and documentation. Results land in CRM, updated, Partner digest, Proposal drafts, Slack alerts, Dashboards.Where your data livesEmail andcalendarYour CRMPast proposalsBuying signalsEvents andwebinarsWhat Pegasus GTM buildsUnifyone record per account and personEnrichmulti-provider waterfall, source keptScoretier rules your team can readRouteright owner, response clockAI agentsresearch, draft and update, reviewed by peopleOrchestration: workflows, alerts, logsWhere it landsCRM, updatedPartner digestProposal draftsSlack alertsDashboards

How an engagement runs

The same four steps whatever we build. The first one is small, fixed-fee and useful on its own.

How an engagement runsFour steps: a fixed-fee review, a signed scope, a build in weekly releases inside your tools, and a handover of documentation, training and admin access. Ongoing support is optional.1ReviewFixed feeWritten findings on yourstack, data and process.Yours whether or not you hireus.2ScopeSigned firstWhat we build, what we donot, which tools it touches,and who owns each part.3BuildWeekly releasesInside your tools. The oldway keeps running until thenew flow is proven.4Hand overYoursDocumentation, recordedtraining, and admin access inyour name.Optional: ongoing support, published hours, cancellableHow an engagement runsFour steps: a fixed-fee review, a signed scope, a build in weekly releases inside your tools, and a handover of documentation, training and admin access. Ongoing support is optional.1ReviewFixed feeWritten findings on your stack, data andprocess. Yours whether or not you hire us.2ScopeSigned firstWhat we build, what we do not, which tools ittouches, and who owns each part.3BuildWeekly releasesInside your tools. The old way keeps runninguntil the new flow is proven.4Hand overYoursDocumentation, recorded training, and adminaccess in your name.Then optional ongoing support, cancellable

Questions

Is relationship mapping private?

It reads metadata such as who met whom, not message content, configured to your policy. Partners can exclude any contact.

Will the proposal agent send anything to clients?

No. It drafts. A partner edits and sends, and the draft keeps links to the sources it used.

We use a practice management system. Do we need a CRM too?

Usually yes for new business, connected to the practice system for clients and billing. The review tells you whether that is worth it for your size.

Rebuild your revenue engine for the AI era

Start with a fixed-fee GTM systems review. We map your stack against the six layers of Revenue OS, and you keep the findings whether or not you work with us.