Pegasus Revenue OS
Six layers that turn signals into pipeline and pipeline into revenue: designed by Pegasus GTM, built inside the tools you already own, and improved every week. Not a platform to license: a framework we build in your stack and hand over.
# Pegasus Revenue OS, built in your stacklayers: signal: sense # who to talk to, and why now context: unify # one current record per account agents: execute # busywork done, people decide flow: orchestrate # right owner, on a clock pulse: measure # one trusted pipeline number loop: improve # evaluated every weekruns_in: your_tools # nothing to licenseownership: client # code, config and data handed overreview: weekly: evaluation_report monthly: improvement_reviewSix problems, one in each layer. Find yours, then see how it gets fixed.
You talk to accounts at the wrong time, or not at all.
Fixed in Signal 02Nobody trusts the CRM, so everyone keeps their own spreadsheet.
Fixed in Context 03Your best people spend their week on admin.
Fixed in Agents 04Leads and deals wait between teams with no owner and no clock.
Fixed in Flow 05The pipeline number depends on who you ask.
Fixed in Pulse 06Everything you automated is as good as it will ever be on day one.
Fixed in LoopEach layer is built with the services you already know: GTM engineering, RevOps and AI agents. The Loop feeds what we learn back into Signal every week.
What each layer does, what we build in it, and which service delivers it.
Sense
Know who to talk to, and why now.
Your market mapped into one table and watched continuously: hiring, funding, leadership and technology changes, product usage and site intent, matched to your ICP.
Unify
One complete, current record for every account and person.
Agents and reps are only as good as the record they work from. We design the CRM once, merge what you know with what providers add, and keep every field current with its source.
Execute
AI agents do the busywork. People make the calls.
Research, qualification, CRM hygiene, call notes and first drafts, done by agents inside your tools, with sources shown and a person approving anything that matters.
Orchestrate
Every lead and deal moves to the right owner, on a clock.
Routing, handoffs and outreach wired together so nothing waits in an inbox: by territory, segment and capacity, with response clocks and escalation.
Measure
One pipeline number everyone trusts.
Dashboards that reconcile with the CRM they come from, built on definitions sales and finance signed off, with every deal attributed to the play that created it.
Improve
Every system gets sharper every week.
Most automation is as good as it will ever be on launch day. We evaluate every system weekly on your real cases, test changes before release, and review results with your team monthly.
An inbound lead becoming a booked meeting: today, in week one, and twelve weeks in. Watch which steps people do, which agents do, and which simply happen.
A typical B2B inbound workflow. Your own baseline and targets are measured in the GTM systems review.
How Revenue OS compares with a typical AI agent platform.
| Question | Typical AI agent platform | Pegasus Revenue OS |
|---|---|---|
| Where it runs | On the vendor's platform | Inside your CRM and tools |
| Who owns it | You rent access | You own the code, config and data |
| How it improves | Vendor roadmap, often a black box | Weekly evaluation report you can read |
| Data foundations | Assumed to be clean | Fixed first: Context is a layer |
| Scope | One function or channel | The whole revenue engine, signal to forecast |
| If you part ways | Rebuild from scratch | Keep everything, documented |
Most clients start with one layer where the leak is biggest, then add the next as the first pays for itself.
No. It is the framework we use to design and build your revenue engine. Every layer is built inside the tools you already run, such as your CRM, data warehouse, sequencer and Slack, so there is nothing new to license.
No. Most teams start with the layer where revenue leaks most, often Context or Flow, and add the others as each one proves itself. The review tells you where to start.
Each system has a test set built from your real cases. Every week we score it, ship tested changes, and send you a short evaluation report. Once a month we review results with your team.
You keep everything: the code, configuration, documentation and data, all in your accounts. Nothing depends on a login only we hold.
Start with a fixed-fee GTM systems review. We map your stack against the six layers and tell you where to start, whether or not you hire us.