Data and enrichment
Apollo
A large B2B database with built-in sequencing.
- Category
- Data and enrichment
- Pricing model
- Free plan; paid plans per seat with credit allowances.
- Revenue OS layer
- Context
- Last reviewed
- October 2026
What it is
A prospecting database of contacts and companies with email and phone data, plus sequencing, dialling and a basic CRM.
Best for
Smaller teams that want data and outreach in one affordable tool.
Strengths
- Large database at an accessible price
- Data and sequencing in one place
- Easy to start
Watch-outs
- Data accuracy varies by region and segment; verify before sending
- Sequencing is less advanced than dedicated tools
Pricing
Free plan; paid plans per seat with credit allowances. Pricing changes often, so check the vendor for current plans.
Alternatives to Apollo
Other data and enrichment tools in the directory.
Clay
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Waterfall enrichment and research across many data providers.
ZoomInfo
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Enterprise-grade contact and company intelligence.
Cognism
Data and enrichment
B2B data with strong European coverage and phone numbers.
Lusha
Data and enrichment
Quick contact lookups from LinkedIn and your CRM.
People Data Labs
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Person and company data delivered by API.
FullEnrich
Data and enrichment
Waterfall email and phone finding across many vendors.
Wiring Apollo into the rest of your stack?
Start with a fixed-fee GTM systems review. We look at your tools, data and routing together, and tell you what to keep, connect or cut.