CRM
HubSpot
All-in-one CRM with marketing, sales and service hubs.
Our pick for crm- Category
- CRM
- Pricing model
- Free CRM tier; paid hubs priced by tier and seat.
- Revenue OS layer
- Context
- Last reviewed
- October 2026
What it is
A CRM with connected hubs for marketing automation, sales, service and content. Strong out of the box, with a large app marketplace.
Best for
Growing B2B teams that want marketing and sales on one platform without a heavy admin team.
Strengths
- Fast to set up and easy for reps to adopt
- Marketing and sales data in one place
- Large integration marketplace
Watch-outs
- Costs climb as you add hubs, seats and contacts
- Complex custom objects and permissions need careful design
Pricing
Free CRM tier; paid hubs priced by tier and seat. Pricing changes often, so check the vendor for current plans.
Alternatives to HubSpot
Other crm tools in the directory.
Salesforce
CRM
The enterprise CRM, endlessly customisable.
Attio
CRM
A modern, flexible CRM built around your own data model.
Pipedrive
CRM
A pipeline-first CRM that salespeople like.
Zoho CRM
CRM
A capable, cost-effective CRM inside the Zoho suite.
Wiring HubSpot into the rest of your stack?
Start with a fixed-fee GTM systems review. We look at your tools, data and routing together, and tell you what to keep, connect or cut.