- Category
- CRM
- Pricing model
- Free plan; paid plans per seat.
- Revenue OS layer
- Context
- Last reviewed
- October 2026
What it is
A newer CRM that lets teams model their own objects and relationships, with fast enrichment and a clean interface.
Best for
Startups and scale-ups that want a flexible CRM their team will actually enjoy using.
Strengths
- Flexible data model without heavy admin
- Quick to set up and pleasant to use
- Good API and automation for builders
Watch-outs
- Smaller ecosystem than HubSpot or Salesforce
- Large, process-heavy teams may outgrow it
Pricing
Free plan; paid plans per seat. Pricing changes often, so check the vendor for current plans.
Alternatives to Attio
Other crm tools in the directory.
HubSpot
CRM
All-in-one CRM with marketing, sales and service hubs.
Free CRM tierRead review
Salesforce
CRM
The enterprise CRM, endlessly customisable.
Per user per monthRead review
Pipedrive
CRM
A pipeline-first CRM that salespeople like.
Per seat per monthRead review
Zoho CRM
CRM
A capable, cost-effective CRM inside the Zoho suite.
Free edition for small teamsRead review
Wiring Attio into the rest of your stack?
Start with a fixed-fee GTM systems review. We look at your tools, data and routing together, and tell you what to keep, connect or cut.