- Category
- CRM
- Pricing model
- Per user per month, usually on annual contracts.
- Revenue OS layer
- Context
- Last reviewed
- October 2026
What it is
The most widely used enterprise CRM, with a deep platform for custom objects, automation and reporting, plus a large partner ecosystem.
Best for
Mid-market and enterprise teams with complex processes, territories and approval flows.
Strengths
- Handles complex data models and large teams
- Mature reporting, permissions and automation
- Huge ecosystem of apps and admins
Watch-outs
- Needs skilled admins; poorly governed orgs decay fast
- Licences and add-ons add up quickly
Pricing
Per user per month, usually on annual contracts. Pricing changes often, so check the vendor for current plans.
Alternatives to Salesforce
Other crm tools in the directory.
HubSpot
CRM
All-in-one CRM with marketing, sales and service hubs.
Free CRM tierRead review
Attio
CRM
A modern, flexible CRM built around your own data model.
Free planRead review
Pipedrive
CRM
A pipeline-first CRM that salespeople like.
Per seat per monthRead review
Zoho CRM
CRM
A capable, cost-effective CRM inside the Zoho suite.
Free edition for small teamsRead review
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